Film Directors: Burton vs. Burton

OBJ: Students will explore and articulate how lighting, sound, and imagery enhance their creative vision as a director.

FRAME YOUR MIND:

What similarities exist between NIghtmare Before Christmas and Batman Returns?

WORKTIME:

1. View directors NMBC and Batman Returns in action.

2. Venn diagram for both films.

3. Share / add to your lists as a group

CLOSING WRITING: It is the year 2030, what story would you like Tim Burton to direct? How would you like the film to look, move, sound and feel?

Film Fest 2010

OBJECTIVE : Learn to review a film.

TASK: What should a film review contain?

OPENING: How to write your review / reaction.

MINI LESSON: Restate. Answer. Prove.

WORKTIME: View Film Fest 2010

CLOSING: What was new for you today?

HOMEWORK: Read a movie review.

Film Directors: Martinson vs. Nolan

OBJ: Students will explore and articulate how lighting, sound, and imagery enhance their creative vision as a director.

FRAME YOUR MIND:

What differences exist between the years 1968 and 2008?

WORKTIME:

1. View directors Leslie Martinson and Christopher Nolan in action.

2. Venn diagram for both films.

3. Share / add to your lists as a group

CLOSING WRITING: It is the year 2030, you are hired to direct "Batman"? How would you like the film to look, move, sound and feel?

Theatre Directors

OBJ: Students will explore and articulate how lighting, sound, and imagery enhance their creative vision.

JUSTIFY YOUR MIND:

Pick another place or time to set "Nerdlandia".

Explain how it relates to the theme of "Be Yourself"?

WORKTIME:

1. View director Julie Taymor in action.

2. List adjectives for Julie Taymor.

3. Share / add to your lists as a group

CLOSING WRITING: What did you learn about directors? What skills does a great director need?

Awareness Campaign Mind Map

OBJ: To plan your product and process with a mindmap.

TASK: Answer these 2 questions fully.

1. WHAT will your finished product look and sound like?

2. HOW will you get your product to look and sound like that?

MINI LESSON: Using text2mindmap

1. Go to text2mindmap.com

2. Create mindmap for your project

3. Save as .jpg on the desktop

4. Email to mediaarts145@gmail.com

a. heading say "A.C. Mind Map"

b. in the body of email write group member names.

5. Look for more information on your topic online.

One Line at a Time

OBJECTIVE : Adapt a stage scene for the screen.

TASK: Rehearse - practice the voice and actions of a character

OPENING: How to make movie making easier.

MINI LESSON: Record one line at time.

WORKTIME: Pick a scene from the play and rehearse it with your table

CLOSING: How is a stage play different from what we did today?

HOMEWORK: Look for cuts in media.

Motivation, Obstacle & Resolution

OBJ: To learn to write for characters in media.

TASK:

motivation - what a character wants

obstacle - the thing that is stopping

resolution - how it is solved

Pick 2 characters. Write what is their motivation, obstacle and resolution.

Hero- main guy or gal (Martin)

Buddy- Hero's friend (Joaquin, Freddie, Tito)

Romance- who is the hero's love interest? (Ceci)

Villian- bad guy or gal (Sleepy)

OPENING: What is in a motivation?

WORKTIME:

1. Write from one character to another

2. Share

CLO: How did you write the motivation, obstacle, and resolution?

Middle School Film Festival!!!

Check out some of your fellow students in this ad!

more info at tinyurl.com/middleschoolfilmfestival

Middle School Film Festival Promo from NYC Public Schools on Vimeo.

Sound Equipment Pop Quiz

OBJ: To identify items and uses for audio equipment?

TASK: Copy & Identify

1. Boom Pole

2. Shotgun Mic

3. Lapel Microphone

4. Wireless Microphone Receiver

5. Wireless Microphone Transmitter

6. XLR Cable

7. Sound Adaptor

8. 1/8" Stereo Cable

9. 9V Battery

10. Headphones

CLO: Why are external (outside) microphones used?

"Nerdlandia" Monologue

OBJ: To learn about to write for characters in media.

TASK: monologue - one character speaks their inner most feelings at a critical moment.

Pick 2 characters. Write how they feel for each other.

Hero- main guy or gal (Martin)

Buddy- Hero's friend (Joaquin, Freddie, Tito)

Romance- who is the hero's love interest? (Ceci)

Villian- bad guy or gal (Sleepy)

OPENING: What is in a monologue?

WORKTIME:

1. Write Monologue from one character to another

2. Share

CLO: How did you write the monologue?

Monologue

OBJ: To learn about to write for characters in media.

TASK: Pick 2 characters. Write how they feel for each other.

Hero- main guy or gal (Robin Hood)

Buddy- Hero's friend (Azim)

Romance- who is the hero's love interest? (Maid Marion)

Villian- bad guy or gal (George, Sheriff of Nottingham)

Sidekick- Villian's friend (Guy of Gisborne)

OPENING: What is in a monologue?

WORKTIME:

1. Write Monologue from one character to another

2. Share

CLO:How did you write the monologue?

Script for Stage

OBJ: Students will examine design for theatre.

TASK:What does the play look and sound like? Lights? Set? Costumes? Sound? (5 Min)

OPENING: How to do a class read aloud...

MINI LESSON: Looking for clues in the text.

WORKTIME: Class read aloud "Nerdlandia" by Gary Soto

CLOSING: How might the play look different?

Script for Stage

OBJ: Students will examine the elements of a theatre script.

TASK:What does a script for a play have to include? (5 Min)

OPENING: How to do a class read aloud...

MINI LESSON: Looking for format.

WORKTIME: Class read aloud "Nerdlandia" by Gary Soto

CLOSING: How might the script be different if this were to be a film?

Heroes and Villians

OBJ: To learn about historical fiction characters in media.

TASK:

Hero- main guy or gal

Buddy- Hero's friend

Romance- who is the hero's love interest?

Villian- bad guy or gal

Sidekick- Villian's friend

OPENING: The main character is a theif. Hero or villian?

WORKTIME:

1. Identify characters in Media

2. Class Discussion

CLO:

How do you know who is the hero and who is the villian?

Lenses

OBJ: To learn how camera lenses change what we see.

TASK:

Wide Angle- sees greater than a 25 degree angle

Normal- sees a 25 degree angle

Telephoto- sees less than a 25 degree angle

WORKTIME:

1. Read p 12-14 in packet.
2. Take practice quiz.

CLO: When would you use each type of lens? Why?

HW: Research Sketch an example of each type of camera shot with wide angle, normal, and telephoto.

Neutral Backgrounds

OBJ: To learn how to avoid distracting backgrounds.

TASK:

1. move the camera, the subject or both

2. make it out of focus (shallow depth of field)

3. shoot from below

WORKTIME:

1. View "Backgrounds" and shots from "School of the Dead"

2. Storyboard photograph objects using neutral backgrounds

CLOSING: What are some examples of neutral in composition in the video?

HW: Draw, photograph or compose objects using neutral backgrounds.

Frame Within A Frame 1

OBJ: To learn principles of media creation

TASK: Copy terms.

Frame Within A Frame - putting an object in the foreground of your picture to create another frame inside the frame or edge of the screen.
WORKTIME:

1. View "Frame Within a Frame" from "The Sixth Sense" Funeral Scene

2. Draw, photograph, or compose objects using frame within a frame

CLOSING: What are some examples of frame within a frame in composition in the video?

HW: Draw, photograph or compose objects using frame within a frame

Mr. M. drops some knowledge on using frame within a frame...

Balance in Composition 2

OBJ: To learn principles of media creation

TASK: Review terms.

Symmetrical - same on both sides

Asymmetrical - different on both sides

WORKTIME:

1. View "Balance"

2. Draw, photograph, or compose objects using balance

CLOSING: What are some examples of balance in composition in the video?

HW: Draw, photograph or compose objects using balance

Balance in Composition 1

OBJ: To learn principles of media creation

TASK:

Lead Room - leave space where the object is looking or pointing.

Masses - two things are more interesting than one.

Color - the viewer will see the brightest area first.

WORKTIME:

1. Read pages 26-32

2. Sketch an example of each type of balance above.

CLOSING: Why are each of your example sketches are balanced?

HW: Look for examples of balance in media composition.

Academy Awards (Oscars)

OBJ: To investigate media careers

TASK: Academy of Motion Picture Arts and Sciences (AMPAS)

WORKTIME:

1. http://en.wikipedia.org/wiki/Academy_Award

2. List 3 winners and their jobs

CLO: What have you heard about the winning movies? Where did you hear it?

HW: check out winning movies on www.imdb.com

Shape Shifters 2

OBJ: To discover altered images in print media

TASK: Should photo retouching be made illegal?

OPENING: Show website http://mashable.com/2009/09/24/photoshop-disclaimer/

WORKTIME:

Q: Should photo retouching be made illegal? Why or why not?

1. What are 3 reasons why or why not?

a.

b.

c.

CLOSING: Group Share

HW: Look for altered images in the media.

Shape Shifters

OBJ: To discover altered images in print media?

TASK: What do we see? What don't we see?

OPENING: Show website

WORKTIME:

1. Go to http://pbskids.org/dontbuyit/

click on "Your Entertainment" then "Cover Model Secrets"

2. Complete webquest questions below

a. What were 3 new things you discovered?

b. What were 3 things you already knew?

c. What does this cause us to think?

CLOSING: Group Share

HW: Look for altered images in the media.

http://jezebel.com/5426296/photoshop-of-horrors-hall-of-shame-2000+2009/gallery/

Is Seeing Believing?

OBJ: To discover media techniques for altering images.

VOCAB:

Chroma Key - a technique for mixing two images or frames together in which a color from one image is removed (or made transparent), revealing another image behind it.

WORKTIME:

1.View "Stargate Studios"

2.Discuss "Stargate Studios"

CLO: How can you tell what is real on tv?

HW: Check for examples of chroma key on youtube

Stargate Studios Virtual Backlot Demo from Stargate Studios on Vimeo.

Superbowl Ad Analysis

OBJ: To calculate the cost per person for advertising and to understand media marketing

TASK: Why is it so expensive to put a commercial during the super bowl?

OPENING: 30 sec = $3.01 million, 90 million viewers.
WORKTIME:

1. Analyze ads

2. Identify target audience (who it's for)

3. Interpret subtext (what it "means", not what it says) THINK "If you don't use this, then..."

CLO: Who get paid in advertising? Who pays for advertising?

HW: View more superbowl ads at the link below.

http://superbowlads.fanhouse.com/

Color Symbolism

OBJ: To learn how color can mean something through symbolism.

TASK: How does this film use light/dark and framing?

WORKTIME:

CLO: What might the color red mean?

HW: Think of 5 places you saw color symbolism.

Animation: Haiti Relief

OBJ: To introduce sound design for animation.

TASK: What sounds are used in a cartoon?

WORKTIME:
1. Create sound effects with objects in groups for "Bridge to Terabithia"
2. Group Share/Perform

CLOSING: What is your sound? How did you create it?

HW: Close your eyes and listen to a cartoon. Write what you notice. Copy into notebook.

Voiceover Artists

OBJ: Students will understand how to make a basic radio public service announcement.

VOCAB:
Vocal Talent, Voiceover Artist - a person who performs with their voice but is not seen.

MINI LESSON:
What don't we see?

How should they speak?

WORKTIME:
Students will write a 30 second radio public service announcement.
1.What happened in Haiti?
2.What can we do to help?
3. How can we do this? redcross.org

CLOSING: What does a person who is a voice artist have to do?

HW: Listen for example Radio PSAs and think about how they are different from ours?

It’s the NBC announcer test. The test originated at Radio Central New York (NBC) in the 1940s as a reading test given to prospective radio talent. The prospect would read the script for clarity, enunciation, diction, tonality and expressiveness. It had to be performed perfectly — no stumbles or stammers. Plus, it was to be read with feeling and meaning!
It’s good to start off slowly to get the enunciation down. Later you can read it fast for articulation. And here it is…

One hen
Two ducks
Three squawking geese
Four Limerick oysters
Five corpulent porpoises
Six pairs of Don Alverzo’s tweezers
Seven thousand Macedonians in full battle array
Eight brass monkeys from the ancient, sacred crypts of Egypt
Nine apathetic, sympathetic, diabetic, old men on roller skates with a marked propensity towards procrastination and sloth
Ten lyrical, spherical, diabolical denizens of the deep who haul stall around the corner of the quo of the quay of the quivery, all at the same time.

from voiceactorsnotebook.com

Metaphor

OBJ: To interpret visual metaphor

VOCAB:
metaphor - uses two different things to say something about how they are similar
(metaphor with like or as = simile)
Ex. "Love is a rose" Neil Young

"Between the lower east side tenements
the sky is a snotty handkerchief."
(Marge Piercy, "The Butt of Winter")


"The streets were a furnace, the sun an executioner."
(Cynthia Ozick, "Rosa")


"But my heart is a lonely hunter that hunts on a lonely hill."
(William Sharp, "The Lonely Hunter")


"Men's words are bullets, that their enemies take up and make use of against them."
(George Savile, Maxims of State)


"A man may break a word with you, sir, and words are but wind."
(Shakespeare, The Comedy of Errors)


"The rain came down in long knitting needles."
(Enid Bagnold, National Velvet)


Lenny: Hey, maybe there is no cabin. Maybe it's one of them metaphorical things.
Carl: Oh yeah, yeah. Like maybe the cabin is the place inside each of us, created by our goodwill and teamwork.
Lenny: Nah, they said there would be sandwiches.
(The Simpsons)


"Memory is a crazy woman that hoards colored rags and throws away food."
(Austin O'Malley, Keystones of Thought)

from grammar/about.com

from adventuresinstockphotography

108: (7) Scary City Stories

OBJ: How can we use horror elements in biographical texts

TASK: What makes a story scary?

WORKTIME:
1.Write a one page scary story that you heard or lived (BONUS: If your story takes place in Jackson Heights
2. Revise / Rewrite / Rehearse

CLOSING:
Share rough versions of the stories. Film.

HOMEWORK:
Add little details to your story to give it more realism.

Animation Sound in Post (and Pre)

OBJ: To introduce sound design for animation.

TASK: What sounds are used in a cartoon?

WORKTIME:
1. Create sound effects with objects in groups for "Bridge to Terabithia"
2. Group Share/Perform

CLOSING: What is your sound? How did you create it?

HW: Close your eyes and listen to a cartoon. Write what you notice. Copy into notebook.

Music in Post

OBJ: To learn how a musical score can be made after filming.

TASK: What should the music do?

WORKTIME: Group fix our project's musical score

CLOSING: What did we fix in our post production and why?
HW: Listen for musical scores in (close your eyes!)

Scary City Stories

OBJ: SWBAT compose a fictional narrative.

TASK: List 3 scary stories that you could tell.

WORKTIME: Group fix our projects.

CLOSING: What did we fix in our post production and why?

HW: Listen to sound in media (close your eyes!)

Documentary Design

OBJ: To learn documentary creation techniques.

VOCAB: interview - a person answering questions
What makes a good interview?

WORKTIME:
1. Analyze documentary

CLOSING: What makes a good interview?

HW:
Look for interviews in documentary footage.

Shoot Schedule

OBJ: Work together to practice production techniques.
VOCAB:Shoot Schedule - A list of what we will film and when
WORKTIME:
1. Write goals
a. What do you want to make?
b. How do you want to make it?
2. Film script
CLOSING: Did you achieve your goals? Why or why not?
HW: Finish closing.

Script Format

OBJ: To know format for a screenplay
VOCAB: Screenplay - a written version of a visual story
MINI LESSON Word Demo
WORKTIME
Type scripts
CLOSING: How is writing for a screenplay different?
HW: Finish typing script (if possible)

Post Production: Editing

OBJ: To learn the process of media creation.
VOCAB: Editing- selecting, arranging, trimming, structuring and joining many separate takes into the same order as the script.
OPENING: Deck of Cards
MINI LESSON: Show Editing in iMovie
WORKTIME:
1. Group Edit class projects.
CLOSING: How does the editor know how to arrange the recorded video?
HW: Watch editing techniques in media.

Continuity

OBJECTIVE: To learn what happens when we change the set, props, costumes and actors performance.
VOCAB: Take - a recorded try at the script (Take 1, Take 2, Take 3...)
OPENING: Why do actors have to do the same thing more than once?
MINI LESSON: What is continuity? Why does it matter?
WORKTIME:
View / Analyze scenes from "Jurassic Park" and "Star Wars"
CLOSING: What are 3 ways to stop these mistakes from happening?
HW: Do YOU think these mistakes matter to the story? Why or why not?

Crew Jobs

OBJ: To understand the production process by making media
OPENING: What does it take to do these jobs?
WORKTIME:
Read about Crew Jobs
Pick jobs and film commercials
CLOSING: What obstacles did we face while filming? How might these be avoided next time?

CREW JOBS
Director - the creative force behind a film
Assistant Director - creates a shoot schedule, manages the set, calls for "quiet on the set"
Continuity Person - makes sure costumes and set remain consistent
Script Supervisor - makes sure actors are saying lines correctly
Gaffer - person in charge of the lights
Best Boy/ Electric - helps the Gaffer with lights
Cinematographer - works with the director to bring the director's vision to the screen using lights and framing
Camera Operator - Operates the camera as instructed by the Director and Cinematographer
Assistant Camera - marks where actors will stand, helps camera operator
2nd Assistant Camera/Clapper Loader - Writes the scene #, take # on the slate and holds it in front of camera
Extras - background characters
Sound Editor - makes sound notes for editing during production

107: (9) Mystery "Rope"

OBJ: To find elements of mystery within media.
VOCAB:
Alibi - A plea offered by an accused person of not having been at the scene of crime.
Clue - Something that appears to give information toward solving the crime.
Evidence - Someone or something that proves who committed the crime.
Red herring - A false lead that throws the investigator off track.
Sleuth - An investigator or detective.
WORKTIME: View / Dissect "Rope"
CLOSING:
1. What were the clues in the story so far?
2. Who is the sleuth in the story?
3. What is the criminals alibi?
3. What do you think will happen?
HW: Look for elements of mystery in media.

Script "The Ghost of White Sugar"

OBJ: To look for elements of fiction in a movie script form.
VOCAB:
Exposition - introduces the characters, their wants, setting and problem or obstacle.
Rising Action - obstacles get in the way of what the characters want
Climax - the main character confronts the biggest obstacle.
Falling Action - things going back to normal, obstacles removed.
WORKTIME:
Read "The Ghost of White Sugar"
1. What does each character want?
2. What is the obstacle for our characters?
3. When is the climax?
4. When is the falling action?
CLOSING: How do we create exposition in a movie script?
HW: Prepare for filming.

Camera Moves

OBJ: To learn to identify and use camera movements in the creation of media
VOCAB:
Track - moving camera forward or backward from a subject, or to follow a moving subject, NOT a zoom.
Pan - pivot the camera to the side to scan a scene or to follow a moving subject.
Whip Pan - a sudden, fast pan.
Tilt - pivoting the camera vertically up or down.
Arc - moving the camera in an arc around the subject.
Hand-Held Shot - Used to convey a sense of immediacy
WORKTIME:
1. Act out camera moves
2. Analyze scenes for camera moves
CLOSING: What is the difference between a track and a zoom?
HW: Look for examples of camera movements in visual media.

Track


Pan


Whip Pan


Zoom


Tilt

107: (7) The Tell-Tale Heart

OBJ: To learn how mystery is made by examining the elements of a mystery from adaptations.
WORKTIME:
Read / listen to Poe's "The Tell-Tale Heart"

1. What was the crime?
2. What was the motive?
3. How does the narrator conceal the evidence?
4. From what locations might the narrator be telling the story?
5. Do you think the officers suspected the narrator? Why?
CLOSING: How does this mystery fiction create suspense?

Sound

OBJ: To learn to use different types of sound in media creation/analysis.
VOCAB:
Digetic Sound - sound of what's happening on the screen (footsteps, thunder). Often added when editing.
Non-digetic sound - sound that is not part of what is on the screen, such as music and voiceover.
Sound bridge - hear sound change before the picture.

TASK:
1. Media analysis for sound. (t-chart)
2. What types of sound will you use on your "Design an Ad"

HW: Look for examples of types of sounds.

106: Lighting

OBJ: To learn the different types of lighting in media creation.
VOCAB:
High-Key - Bright and low contrast (Hollywood musical comedies)
Low-Key - More pronounced shadows and dramatic contrasts.
Light from below - subject appears horrific
Backlighting - 'halo' effect around the subject
Color - Cold blue sad, warm yellow happy
Black and white - set in the past or sophistication
WORKTIME:
1. Look for examples of lighting styles in media
CLOSING: Why do you think lighting controls how your viewer feels?
HW: Look for lighting examples in media.

Mise-en-scene

OBJ: To learn the basic principles behind media design.
VOCAB: Mise-en-scene the way objects, scenery and location are shown using light and dark, pattern, color, camera position and angle, and movement within the frame.
Mise-en-scene establishes mood and atmosphere, and can express the inner life of characters through the way in which their settings are shown on the screen.
WORKTIME:Analyze scenes for mise-en-scene
CLOSING: How do media makers control how we will feel about what happens in their story?
HW: Look for examples of mise-en-scene

108: (6) Slow Motion Slapstick

OBJ: To explore physical comedy in the media creation process.
VOCAB:
Slapstick - a form of physical comedy, draws humor by having an ordinary activity go wrong
TASK:
1. List some ordinary activities and how they could go wrong.
2. Slow motion rehearse actions
CLOSING:
How might an actor prepare for a slapstick comedy?

A-Roll and B-Roll Footage

OBJ: To learn how to identify A-Roll and B-Roll footage.
VOCAB:
A-Roll - interview footage, "talking head"
B-Roll - "cutaway" clips, to show what the person is talking about
OPENING: A-ROLL / B-ROLL
WORKTIME:
1. Watch footage from "A-ROLL / B-ROLL"
2. Make a T Chart to identify examples of A-Roll and B-Roll
HW: Look for examples of A-roll and B-Roll

108: (6) Day in the Life Voiceover

OBJ: To practice media recording techniques for audio.
VOCAB:
Voiceover (VO) - When the speaker/narrator is heard but not seen on camera
OPENING: How does voiceover (V0) work?
WORKTIME:
1. Finish storyboards/ Rehearse voiceover.
2. Record Day in the Life footage.
3. Preview dailies from Day in the Life
CLOSING: How does a voiceover get recorded?
HW: Find 3 examples of voiceovers (VO).

Storyboards

OBJ: To learn media production techniques.
VOCAB: Storyboard - a map for your movie. Tells how the screen will look shot by shot and with what sounds.






Here's how your camera shots can look as drawings:
Wide shows our location and is good to use at the start and at the end of each sequence.


Medium shot shows actions (VERBS)


This Close up is good for when characters are talking with each other (dialogue). Also great to show feelings and thoughts.
A close up can also show detail

107: (6) "How To" Video

OBJ: Create a media for information / non-fiction.
TASK: List what do we see and hear in a "how-to" video?
OPENING:
PRODUCT
A 1 minute how to movie
or
a 1 page script and 12 neat storyboards
showing how to _________________________.
TASK:
PROCESS
Group or independent
Write a 1 page script of what you will say
Rehearse or Storyboard
Record or storyboard
CLOSING: Group Share
HW: Examine example how to videos (on web or tv)

How to Draw Naruto from MEDIA ARTS on Vimeo.

How to Tie a Tie

108: (5) A Day in the Life

OBJ: Use perspective in media creation.
TASK: How might a nail see the world? How might a hammer?
OPENING: Lamp commercial
WHAT THE FINISHED PRODUCT LOOKS LIKE
1 page story
12 storyboards
from the perspective of an object.
HOW TO GET THERE
independent or group
What would you see, hear, feel, smell, taste if you were a ___________ (object)?
WORKTIME:
1. Write a 1 page story or 12 storyboards from the perspective of an object
BONUS: Pick an object that is in the room.
CLOSING: Group Share
HW: Write about what happens to your object in 100 years from now.

106: (6) Wants and Needs

OBJ:To learn how to incorporate human needs and wants into advertising
TASK:List things a 7 year old might want from life?
OPENING:
MATERIAL WANTS
Toys
Money
Candy
Food
Clothes
NON MATERIAL NEEDS
Learning (Self Actualization)
Feeling Special (Esteem)
Cool (Esteem)
Fun (Esteem)
Love (Belonging)
Family (Belonging)
Friends (Belonging)
Order / Peace (Safety)
Freedom (Safety)
Health (Physiological)

WORKTIME:
1. Continue to develop your advertisement to include the non material needs with the product.
2. Write a slogan to go with your ad campaign and begin storyboarding the commercial.
CLOSING: Group Share
HW: Find / Look/ Write / Sketch examples of ads that use a non-material need to try to sell their product.

106: (5) Design an Ad

OBJ: To apply learning about ads
VOCAB: Product - the thing being sold
OPENING:
WHAT THE FINISHED PRODUCT IS
1/2 page describing what happens in a 30 second tv ad
HOW WE GET THERE
Product: What are you selling?
Target: Male or female? Age? Where do they live?
Appeal: Testimonial, Slice-of-Life, or Lifestyle?
Ad: 1/2 page. Who, what, where, when, why and how?
Non-Material need:
WORKTIME
1. Review product, target, appeal, and ad writing
2. Challenge: Pick a target that doesn't match the product. (Ex. "A Barbie for boys", "A car for 2-11 year olds")
CLOSING: Group Share
HW: Continue to develop a written ad

107: (4) Frame

OBJ: To learn basic camera techniques
VOCAB: Framing - what is in or out of a picture
WORKTIME
1. Write 2 questions you have about framing.
2. Watch "Behind the Scenes" Framing
3. Ask 2 questions to your table
4. Ask remaining questions to group.
CLOSING: How does the frame show us what is important?
HW: Practice framing with a camera or a frame

106: (4) Target Audience

OBJ: Students will learn to evaluate an advertisements aim.
VOCAB:Target Audience - the people an advertiser wants to reach.
WORKTIME:
1. Read "Targets"
2. Ad analysis : View, Watch, Listen

CLOSING: Are demographics fair?
HW: Find/list/describe 3 target audiences of ads.

108: (4) Perspective: Point of View

OBJ: To see how perspective is used when making media
VOCAB:
Perspective - a way of seeing
Opening:
Remember the story of the 3 pigs told from the wolf?
Remember the photo's of "looters" and "foragers" after Hurricane Katrina?
Worktime:
1. View/Listen to "The Lunch Date" by Adam Davidson
2. Who's perspective is told? Who's perspective is left out
Closing: How does perspective change a news story?
HW: Brainstorm ideas for "A Day in the Life" project.

107: (3) Rule of Thirds

OBJ: To learn to identify camera framing techniques.
TASK: Sketch Rule of Thirds
OPENING:
To math The Golden Ratio PHI 1.618,
To ELA from section of The Da Vinci Code
To architecture, History show image of the front of the White House
WORKTIME:
1. Read Rule of Thirds
2. Watch Behind the Scenes Rule of Thirds
3. Storyboard using Rule of Thirds
CLOSING:What is good about the rule of thirds?
HW: Sketch or photograph frame examples of the rule of thirds

106: (3) Subtexts and Appeals

OBJECTIVE: Learn to identify persuasive tricks in the construction of advertising media.
VOCAB:
Subtext - an implied (not said) meaning.
Appeals - ways to create want
Testimonial - Celebrity promotes a product
Lifestyle - shows a desired way of life
Slice of Life - a mini story
WORKTIME:
1. Identify examples of appeals in TV commercials. (Click on "Work" at any of the following ad agencies:
www.wk.com, www.ddb.com, www.wolfedoyle.com)
CLOSING: How do advertisers know which appeal to use?
HOMEWORK: Look for 3 examples of appeals in posters or billboards and write which appeal is used for each.

108: (3) Bias in News

OBJECTIVE: To recognize news bias
VOCAB:
Bias- an unfairness
WORKTIME:
1. Interpret types of Bias on TV news in "OutFoxed: Rupert Murdoch's War on Journalism" (2004)
2. Reflect on how to prevent bias in news
3. Who's point of view is shown in "OutFoxed"? Who's POV is left out?
CLOSING: How might news bias influence voters? What could happen?
HOMEWORK: Identify and list 3 examples of news bias. Answer which type of bias is contained.

108: (2) Captions

OBJECTIVE: To answer who, what, where, why, when and how when composing captions.

VOCAB:
Credit Line - the small print next to an image that tells who took the picture.

ELA
Rather than "Because", say "Due to..." or "In light of..."
Rather than "Although" you can say "In spite of..."

Use present tense "he walks", rather than "he walked"
and active voice "she talks" instead of "she is talking"

WORKTIME:
1. For each image answer who, what, where, why, when and how. Then, use one of the phrases above write a 2-3 sentence caption for each image. Add a credit line in parenthesis in your notebook.
2. Finish MI
3. Answer Closing

CLOSING
Why do news captions use the present tense? (HINT: How is the present tense like the news?)

HOMEWORK
Find 5 examples of Credit Lines and Captions.

107: (2) Exposure Expose

OBJECTIVE: To discover the physical functions of a camera.
TASK: Write in your journal what happened when you looked at the fan with only the tv light?
VOCAB:
Exposure - the amount of light that enters the lens and hits the film.
Aperture - the hole in the center of the lens that light travels through. Measured in F/stops.
WORKTIME:
1. Read 4-5 in packet
2. Answer Questions.
3. Complete Closing.
CLOSING:
Which would be brighter f/11 or f/16? Why?
HOMEWORK:
Look at the differences in light from different sources. Do not look directly into the light!
Be prepared to write about your findings.

106: (2) Fact or Opinion in Advertising

OBJECTIVE: To examine the use of facts and opinions in advertising slogans.
VOCAB:
Slogan - a simple repeated phrase used in ads to stick in the audience's mind.
Ex. "Open Happiness" (Coke), "Think Outside the Bun" (Taco Bell), "Just Brushed Clean Feeling" (Orbit Gum)

How can I tell if it is a fact or an opinion?

Is the statement general or specific?
Opinions make sweeping generalizations and exaggerations. Facts are highly specific.

Can the claim be measure or tested?
Factual claims are measurable. They are tested to be found true or false. Opinion claims can't be measured - so they can't be proven true or false.
WORKTIME:
1. Complete M-25 in notebook as a group.
2. Make a list of Slogans that you remember and decide if they are fact or opinion
3. Finish MI
CLOSING: Why do some advertisers use opinions in their ads?
HOMEWORK: Locate 5 examples of slogans. Test them.

M25

__ 1. You meet the nicest people on a Honda (Honda)

__2. The ultimate driving machine. (BMW Automobiles)

__3. Bet you can't eat just one. (Lay's Potato Chips)

__4. Nobody does it like Sara Lee. (Sara Lee desserts)

__5. Colgate Platinum. Advanced whitening formula. Plus cavity protection, tartar control and fresh breath. (Colgate toothpaste)

__6. You aren't fully clean unless you are zestfully clean. (Zest soap)

__7. New Extra Strength Doan's is made for back pain relief. (Doan's Pills)

108: (1) Journalism Captions

OBJECTIVE: To explore the process of creating captions.

VOCAB:
Caption - the words that go with a picture.

ELA focus:
Dependent Clause - not a complete sentence, normally begins with "While", "When" or "Because", does NOT stand up on its own.
Independent Clause - a complete sentence that can stand on its own.

DEPENDENT, INDEPENDENT.
While the principal makes her announcement, Mrs. Jones' class sits attentively.

(DEPENDENT) When the turtle was crossing the road, (INDEPENDENT) the chicken became jealous.

Because, While or When Captions:
Because of low funding, the military has less weaponry.- Jorge

Because its Thanksgiving, people crowd a giant pumpkin. -Daniela

While they were traveling, they got water.- Taylor

When the biggest pumpkin was done growing, everyone came to see it. -Queenie

Because of terror threats, American soldiers fight back for world peace. - Darren

CLOSING:
Why do captions avoid saying what can be seen in the picture?

HOMEWORK: Bring Notebooks
Find 5 examples of captions.

107: (1) How the Camera Works

OBJECTIVE: To explore how a motion picture camera functions.

VOCAB:
Frame - a single picture or still image
Persistence of Vision - the mind filling in the gaps between frames
Frames per Second (f/s) - the number of pictures or frames flashed in one second. Ex. Film 24 f/s, TV 30 f/s, DV 30 f/s

WORKTIME:
1. Read p. 1-3 in Handout
2. Answer Camera Questions in Notebook
3. Finish Graph and MI test

CLOSING:
Why do we see movies move?

HOMEWORK:
Bring Notebooks
Finish Camera Questions
Look at a fan with only the light from a TV

How the Camera Works Questions:
1. Why does the eye see things upside down? (HINT: Think about the shape of the eyeball.)

2. Why don't we feel like our world is upside down?

3. How many frames do your eyes see in a one minute film? (HINT: film is 24 f/s)

4. How many frames do your eyes see in a one hour film?

5. Which of these would win in a seeing contest? Your brain, your eyes or a video camera? Why?

106: (1) What is Media?

What is media?
Any message that is sent.

Three reasons for sending media:
1. Entertain (Ha-ha)
2. Inform (Ah-ha)
3. Persuade (Do this!)


1. Entertainment Media. This form is meant to be fun for the audience.
Examples of Entertainment Media:
Video Games
Fiction Books
Movies
TV Shows

2. Informative Media. This form of media is meant to teach the audience new facts.
Examples of Informative Media:
Non-Fiction Books
Encyclopedia
Dictionary
Newspaper
TV News (should be informative!)
Public Service Announcements or PSA's
Discovery Channel
Noggin
Sesame Street
Between the Lions

3. Persuasive Media. This form of media is meant to get the audience to believe the author's opinion point of view.
Examples of Persuasive Media:
Speeches
Editorials
Commercials
Advertisements or Ads
Billboards
Flyers


NOTE: Sometimes media can be in more than one category:
Infomercials are informative commercials
Product placement in movies is an ad inside the entertainment
School is both informative, entertaining and persuasive.