OBJ:To learn how to incorporate human needs and wants into advertising
TASK:List things a 7 year old might want from life?
OPENING:
MATERIAL WANTS
Toys
Money
Candy
Food
Clothes
NON MATERIAL NEEDS
Learning (Self Actualization)
Feeling Special (Esteem)
Cool (Esteem)
Fun (Esteem)
Love (Belonging)
Family (Belonging)
Friends (Belonging)
Order / Peace (Safety)
Freedom (Safety)
Health (Physiological)
WORKTIME:
1. Continue to develop your advertisement to include the non material needs with the product.
2. Write a slogan to go with your ad campaign and begin storyboarding the commercial.
CLOSING: Group Share
HW: Find / Look/ Write / Sketch examples of ads that use a non-material need to try to sell their product.
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