OBJ: To apply learning about ads
VOCAB: Product - the thing being sold
OPENING:
WHAT THE FINISHED PRODUCT IS
1/2 page describing what happens in a 30 second tv ad
HOW WE GET THERE
Product: What are you selling?
Target: Male or female? Age? Where do they live?
Appeal: Testimonial, Slice-of-Life, or Lifestyle?
Ad: 1/2 page. Who, what, where, when, why and how?
Non-Material need:
WORKTIME
1. Review product, target, appeal, and ad writing
2. Challenge: Pick a target that doesn't match the product. (Ex. "A Barbie for boys", "A car for 2-11 year olds")
CLOSING: Group Share
HW: Continue to develop a written ad
No comments:
Post a Comment