Superbowl Ad Analysis

OBJ: To calculate the cost per person for advertising and to understand media marketing

TASK: Why is it so expensive to put a commercial during the super bowl?

OPENING: 30 sec = $3.01 million, 90 million viewers.
WORKTIME:
1. Analyze ads
2. Identify target audience (who it's for)
3. Interpret subtext (what it "means", not what it says) THINK "If you don't use this, then..."

CLO: Who get paid in advertising? Who pays for advertising?

HW: View more superbowl ads at the link below.

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