OBJECTIVE: Learn to identify persuasive tricks in the construction of advertising media.
VOCAB:
Subtext - an implied (not said) meaning.
Appeals - ways to create want
Testimonial - Celebrity promotes a product
Lifestyle - shows a desired way of life
Slice of Life - a mini story
WORKTIME:
1. Identify examples of appeals in TV commercials. (Click on "Work" at any of the following ad agencies:
www.wk.com, www.ddb.com, www.wolfedoyle.com)
CLOSING: How do advertisers know which appeal to use?
HOMEWORK: Look for 3 examples of appeals in posters or billboards and write which appeal is used for each.
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