VOCAB:
Slogan - a simple repeated phrase used in ads to stick in the audience's mind.
Ex. "Open Happiness" (Coke), "Think Outside the Bun" (Taco Bell), "Just Brushed Clean Feeling" (Orbit Gum)
How can I tell if it is a fact or an opinion?
Is the statement general or specific?
Opinions make sweeping generalizations and exaggerations. Facts are highly specific.
Can the claim be measure or tested?
Factual claims are measurable. They are tested to be found true or false. Opinion claims can't be measured - so they can't be proven true or false.
WORKTIME:
1. Complete M-25 in notebook as a group.
2. Make a list of Slogans that you remember and decide if they are fact or opinion
3. Finish MI
CLOSING: Why do some advertisers use opinions in their ads?
HOMEWORK: Locate 5 examples of slogans. Test them.
M25
__ 1. You meet the nicest people on a Honda (Honda)
__2. The ultimate driving machine. (BMW Automobiles)
__3. Bet you can't eat just one. (Lay's Potato Chips)
__4. Nobody does it like Sara Lee. (Sara Lee desserts)
__5. Colgate Platinum. Advanced whitening formula. Plus cavity protection, tartar control and fresh breath. (Colgate toothpaste)
__6. You aren't fully clean unless you are zestfully clean. (Zest soap)
__7. New Extra Strength Doan's is made for back pain relief. (Doan's Pills)
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