OBJ: To learn documentary creation techniques.
VOCAB: interview - a person answering questions
What makes a good interview?
WORKTIME:
1. Analyze documentary
CLOSING: What makes a good interview?
HW:
Look for interviews in documentary footage.
Shoot Schedule
OBJ: Work together to practice production techniques.
VOCAB:Shoot Schedule - A list of what we will film and when
WORKTIME:
1. Write goals
a. What do you want to make?
b. How do you want to make it?
2. Film script
CLOSING: Did you achieve your goals? Why or why not?
HW: Finish closing.
VOCAB:Shoot Schedule - A list of what we will film and when
WORKTIME:
1. Write goals
a. What do you want to make?
b. How do you want to make it?
2. Film script
CLOSING: Did you achieve your goals? Why or why not?
HW: Finish closing.
Script Format
OBJ: To know format for a screenplay
VOCAB: Screenplay - a written version of a visual story
MINI LESSON Word Demo
WORKTIME
Type scripts
CLOSING: How is writing for a screenplay different?
HW: Finish typing script (if possible)
VOCAB: Screenplay - a written version of a visual story
MINI LESSON Word Demo
WORKTIME
Type scripts
CLOSING: How is writing for a screenplay different?
HW: Finish typing script (if possible)
Post Production: Editing
OBJ: To learn the process of media creation.
VOCAB: Editing- selecting, arranging, trimming, structuring and joining many separate takes into the same order as the script.
OPENING: Deck of Cards
MINI LESSON: Show Editing in iMovie
WORKTIME:
1. Group Edit class projects.
CLOSING: How does the editor know how to arrange the recorded video?
HW: Watch editing techniques in media.
VOCAB: Editing- selecting, arranging, trimming, structuring and joining many separate takes into the same order as the script.
OPENING: Deck of Cards
MINI LESSON: Show Editing in iMovie
WORKTIME:
1. Group Edit class projects.
CLOSING: How does the editor know how to arrange the recorded video?
HW: Watch editing techniques in media.
Continuity
OBJECTIVE: To learn what happens when we change the set, props, costumes and actors performance.
VOCAB: Take - a recorded try at the script (Take 1, Take 2, Take 3...)
OPENING: Why do actors have to do the same thing more than once?
MINI LESSON: What is continuity? Why does it matter?
WORKTIME:
View / Analyze scenes from "Jurassic Park" and "Star Wars"
CLOSING: What are 3 ways to stop these mistakes from happening?
HW: Do YOU think these mistakes matter to the story? Why or why not?
VOCAB: Take - a recorded try at the script (Take 1, Take 2, Take 3...)
OPENING: Why do actors have to do the same thing more than once?
MINI LESSON: What is continuity? Why does it matter?
WORKTIME:
View / Analyze scenes from "Jurassic Park" and "Star Wars"
CLOSING: What are 3 ways to stop these mistakes from happening?
HW: Do YOU think these mistakes matter to the story? Why or why not?
Crew Jobs
OBJ: To understand the production process by making media
OPENING: What does it take to do these jobs?
WORKTIME:
Read about Crew Jobs
Pick jobs and film commercials
CLOSING: What obstacles did we face while filming? How might these be avoided next time?
CREW JOBS
Director - the creative force behind a film
Assistant Director - creates a shoot schedule, manages the set, calls for "quiet on the set"
Continuity Person - makes sure costumes and set remain consistent
Script Supervisor - makes sure actors are saying lines correctly
Gaffer - person in charge of the lights
Best Boy/ Electric - helps the Gaffer with lights
Cinematographer - works with the director to bring the director's vision to the screen using lights and framing
Camera Operator - Operates the camera as instructed by the Director and Cinematographer
Assistant Camera - marks where actors will stand, helps camera operator
2nd Assistant Camera/Clapper Loader - Writes the scene #, take # on the slate and holds it in front of camera
Extras - background characters
Sound Editor - makes sound notes for editing during production
OPENING: What does it take to do these jobs?
WORKTIME:
Read about Crew Jobs
Pick jobs and film commercials
CLOSING: What obstacles did we face while filming? How might these be avoided next time?
CREW JOBS
Director - the creative force behind a film
Assistant Director - creates a shoot schedule, manages the set, calls for "quiet on the set"
Continuity Person - makes sure costumes and set remain consistent
Script Supervisor - makes sure actors are saying lines correctly
Gaffer - person in charge of the lights
Best Boy/ Electric - helps the Gaffer with lights
Cinematographer - works with the director to bring the director's vision to the screen using lights and framing
Camera Operator - Operates the camera as instructed by the Director and Cinematographer
Assistant Camera - marks where actors will stand, helps camera operator
2nd Assistant Camera/Clapper Loader - Writes the scene #, take # on the slate and holds it in front of camera
Extras - background characters
Sound Editor - makes sound notes for editing during production
107: (9) Mystery "Rope"
OBJ: To find elements of mystery within media.
VOCAB:
Alibi - A plea offered by an accused person of not having been at the scene of crime.
Clue - Something that appears to give information toward solving the crime.
Evidence - Someone or something that proves who committed the crime.
Red herring - A false lead that throws the investigator off track.
Sleuth - An investigator or detective.
WORKTIME: View / Dissect "Rope"
CLOSING:
1. What were the clues in the story so far?
2. Who is the sleuth in the story?
3. What is the criminals alibi?
3. What do you think will happen?
HW: Look for elements of mystery in media.
VOCAB:
Alibi - A plea offered by an accused person of not having been at the scene of crime.
Clue - Something that appears to give information toward solving the crime.
Evidence - Someone or something that proves who committed the crime.
Red herring - A false lead that throws the investigator off track.
Sleuth - An investigator or detective.
WORKTIME: View / Dissect "Rope"
CLOSING:
1. What were the clues in the story so far?
2. Who is the sleuth in the story?
3. What is the criminals alibi?
3. What do you think will happen?
HW: Look for elements of mystery in media.
Script "The Ghost of White Sugar"
OBJ: To look for elements of fiction in a movie script form.
VOCAB:
Exposition - introduces the characters, their wants, setting and problem or obstacle.
Rising Action - obstacles get in the way of what the characters want
Climax - the main character confronts the biggest obstacle.
Falling Action - things going back to normal, obstacles removed.
WORKTIME:
Read "The Ghost of White Sugar"
1. What does each character want?
2. What is the obstacle for our characters?
3. When is the climax?
4. When is the falling action?
CLOSING: How do we create exposition in a movie script?
HW: Prepare for filming.
VOCAB:
Exposition - introduces the characters, their wants, setting and problem or obstacle.
Rising Action - obstacles get in the way of what the characters want
Climax - the main character confronts the biggest obstacle.
Falling Action - things going back to normal, obstacles removed.
WORKTIME:
Read "The Ghost of White Sugar"
1. What does each character want?
2. What is the obstacle for our characters?
3. When is the climax?
4. When is the falling action?
CLOSING: How do we create exposition in a movie script?
HW: Prepare for filming.
Camera Moves
OBJ: To learn to identify and use camera movements in the creation of media
VOCAB:
Track - moving camera forward or backward from a subject, or to follow a moving subject, NOT a zoom.
Pan - pivot the camera to the side to scan a scene or to follow a moving subject.
Whip Pan - a sudden, fast pan.
Tilt - pivoting the camera vertically up or down.
Arc - moving the camera in an arc around the subject.
Hand-Held Shot - Used to convey a sense of immediacy
WORKTIME:
1. Act out camera moves
2. Analyze scenes for camera moves
CLOSING: What is the difference between a track and a zoom?
HW: Look for examples of camera movements in visual media.
Track
Pan
Whip Pan
Zoom
Tilt
VOCAB:
Track - moving camera forward or backward from a subject, or to follow a moving subject, NOT a zoom.
Pan - pivot the camera to the side to scan a scene or to follow a moving subject.
Whip Pan - a sudden, fast pan.
Tilt - pivoting the camera vertically up or down.
Arc - moving the camera in an arc around the subject.
Hand-Held Shot - Used to convey a sense of immediacy
WORKTIME:
1. Act out camera moves
2. Analyze scenes for camera moves
CLOSING: What is the difference between a track and a zoom?
HW: Look for examples of camera movements in visual media.
Track
Pan
Whip Pan
Zoom
Tilt
107: (7) The Tell-Tale Heart
OBJ: To learn how mystery is made by examining the elements of a mystery from adaptations.
WORKTIME:
Read / listen to Poe's "The Tell-Tale Heart"
1. What was the crime?
2. What was the motive?
3. How does the narrator conceal the evidence?
4. From what locations might the narrator be telling the story?
5. Do you think the officers suspected the narrator? Why?
CLOSING: How does this mystery fiction create suspense?
WORKTIME:
Read / listen to Poe's "The Tell-Tale Heart"
1. What was the crime?
2. What was the motive?
3. How does the narrator conceal the evidence?
4. From what locations might the narrator be telling the story?
5. Do you think the officers suspected the narrator? Why?
CLOSING: How does this mystery fiction create suspense?
Sound
OBJ: To learn to use different types of sound in media creation/analysis.
VOCAB:
Digetic Sound - sound of what's happening on the screen (footsteps, thunder). Often added when editing.
Non-digetic sound - sound that is not part of what is on the screen, such as music and voiceover.
Sound bridge - hear sound change before the picture.
TASK:
1. Media analysis for sound. (t-chart)
2. What types of sound will you use on your "Design an Ad"
HW: Look for examples of types of sounds.
VOCAB:
Digetic Sound - sound of what's happening on the screen (footsteps, thunder). Often added when editing.
Non-digetic sound - sound that is not part of what is on the screen, such as music and voiceover.
Sound bridge - hear sound change before the picture.
TASK:
1. Media analysis for sound. (t-chart)
2. What types of sound will you use on your "Design an Ad"
HW: Look for examples of types of sounds.
106: Lighting
OBJ: To learn the different types of lighting in media creation.
VOCAB:
High-Key - Bright and low contrast (Hollywood musical comedies)
Low-Key - More pronounced shadows and dramatic contrasts.
Light from below - subject appears horrific
Backlighting - 'halo' effect around the subject
Color - Cold blue sad, warm yellow happy
Black and white - set in the past or sophistication
WORKTIME:
1. Look for examples of lighting styles in media
CLOSING: Why do you think lighting controls how your viewer feels?
HW: Look for lighting examples in media.
VOCAB:
High-Key - Bright and low contrast (Hollywood musical comedies)
Low-Key - More pronounced shadows and dramatic contrasts.
Light from below - subject appears horrific
Backlighting - 'halo' effect around the subject
Color - Cold blue sad, warm yellow happy
Black and white - set in the past or sophistication
WORKTIME:
1. Look for examples of lighting styles in media
CLOSING: Why do you think lighting controls how your viewer feels?
HW: Look for lighting examples in media.
Mise-en-scene
OBJ: To learn the basic principles behind media design.
VOCAB: Mise-en-scene the way objects, scenery and location are shown using light and dark, pattern, color, camera position and angle, and movement within the frame.
Mise-en-scene establishes mood and atmosphere, and can express the inner life of characters through the way in which their settings are shown on the screen.
WORKTIME:Analyze scenes for mise-en-scene
CLOSING: How do media makers control how we will feel about what happens in their story?
HW: Look for examples of mise-en-scene
VOCAB: Mise-en-scene the way objects, scenery and location are shown using light and dark, pattern, color, camera position and angle, and movement within the frame.
Mise-en-scene establishes mood and atmosphere, and can express the inner life of characters through the way in which their settings are shown on the screen.
WORKTIME:Analyze scenes for mise-en-scene
CLOSING: How do media makers control how we will feel about what happens in their story?
HW: Look for examples of mise-en-scene
108: (6) Slow Motion Slapstick
OBJ: To explore physical comedy in the media creation process.
VOCAB:
Slapstick - a form of physical comedy, draws humor by having an ordinary activity go wrong
TASK:
1. List some ordinary activities and how they could go wrong.
2. Slow motion rehearse actions
CLOSING:
How might an actor prepare for a slapstick comedy?
VOCAB:
Slapstick - a form of physical comedy, draws humor by having an ordinary activity go wrong
TASK:
1. List some ordinary activities and how they could go wrong.
2. Slow motion rehearse actions
CLOSING:
How might an actor prepare for a slapstick comedy?
A-Roll and B-Roll Footage
OBJ: To learn how to identify A-Roll and B-Roll footage.
VOCAB:
A-Roll - interview footage, "talking head"
B-Roll - "cutaway" clips, to show what the person is talking about
OPENING: A-ROLL / B-ROLL
WORKTIME:
1. Watch footage from "A-ROLL / B-ROLL"
2. Make a T Chart to identify examples of A-Roll and B-Roll
HW: Look for examples of A-roll and B-Roll
VOCAB:
A-Roll - interview footage, "talking head"
B-Roll - "cutaway" clips, to show what the person is talking about
OPENING: A-ROLL / B-ROLL
WORKTIME:
1. Watch footage from "A-ROLL / B-ROLL"
2. Make a T Chart to identify examples of A-Roll and B-Roll
HW: Look for examples of A-roll and B-Roll
108: (6) Day in the Life Voiceover
OBJ: To practice media recording techniques for audio.
VOCAB:
Voiceover (VO) - When the speaker/narrator is heard but not seen on camera
OPENING: How does voiceover (V0) work?
WORKTIME:
1. Finish storyboards/ Rehearse voiceover.
2. Record Day in the Life footage.
3. Preview dailies from Day in the Life
CLOSING: How does a voiceover get recorded?
HW: Find 3 examples of voiceovers (VO).
VOCAB:
Voiceover (VO) - When the speaker/narrator is heard but not seen on camera
OPENING: How does voiceover (V0) work?
WORKTIME:
1. Finish storyboards/ Rehearse voiceover.
2. Record Day in the Life footage.
3. Preview dailies from Day in the Life
CLOSING: How does a voiceover get recorded?
HW: Find 3 examples of voiceovers (VO).
Storyboards
OBJ: To learn media production techniques.
VOCAB: Storyboard - a map for your movie. Tells how the screen will look shot by shot and with what sounds.
Here's how your camera shots can look as drawings:
Wide shows our location and is good to use at the start and at the end of each sequence.
Medium shot shows actions (VERBS)
This Close up is good for when characters are talking with each other (dialogue). Also great to show feelings and thoughts.
A close up can also show detail
VOCAB: Storyboard - a map for your movie. Tells how the screen will look shot by shot and with what sounds.
Here's how your camera shots can look as drawings:
Wide shows our location and is good to use at the start and at the end of each sequence.
Medium shot shows actions (VERBS)
This Close up is good for when characters are talking with each other (dialogue). Also great to show feelings and thoughts.
A close up can also show detail
107: (6) "How To" Video
OBJ: Create a media for information / non-fiction.
TASK: List what do we see and hear in a "how-to" video?
OPENING:
PRODUCT
A 1 minute how to movie
or
a 1 page script and 12 neat storyboards
showing how to _________________________.
TASK:
PROCESS
Group or independent
Write a 1 page script of what you will say
Rehearse or Storyboard
Record or storyboard
CLOSING: Group Share
HW: Examine example how to videos (on web or tv)
TASK: List what do we see and hear in a "how-to" video?
OPENING:
PRODUCT
A 1 minute how to movie
or
a 1 page script and 12 neat storyboards
showing how to _________________________.
TASK:
PROCESS
Group or independent
Write a 1 page script of what you will say
Rehearse or Storyboard
Record or storyboard
CLOSING: Group Share
HW: Examine example how to videos (on web or tv)
108: (5) A Day in the Life
OBJ: Use perspective in media creation.
TASK: How might a nail see the world? How might a hammer?
OPENING: Lamp commercial
WHAT THE FINISHED PRODUCT LOOKS LIKE
1 page story
12 storyboards
from the perspective of an object.
HOW TO GET THERE
independent or group
What would you see, hear, feel, smell, taste if you were a ___________ (object)?
WORKTIME:
1. Write a 1 page story or 12 storyboards from the perspective of an object
BONUS: Pick an object that is in the room.
CLOSING: Group Share
HW: Write about what happens to your object in 100 years from now.
TASK: How might a nail see the world? How might a hammer?
OPENING: Lamp commercial
WHAT THE FINISHED PRODUCT LOOKS LIKE
1 page story
12 storyboards
from the perspective of an object.
HOW TO GET THERE
independent or group
What would you see, hear, feel, smell, taste if you were a ___________ (object)?
WORKTIME:
1. Write a 1 page story or 12 storyboards from the perspective of an object
BONUS: Pick an object that is in the room.
CLOSING: Group Share
HW: Write about what happens to your object in 100 years from now.
106: (6) Wants and Needs
OBJ:To learn how to incorporate human needs and wants into advertising
TASK:List things a 7 year old might want from life?
OPENING:
MATERIAL WANTS
Toys
Money
Candy
Food
Clothes
NON MATERIAL NEEDS
Learning (Self Actualization)
Feeling Special (Esteem)
Cool (Esteem)
Fun (Esteem)
Love (Belonging)
Family (Belonging)
Friends (Belonging)
Order / Peace (Safety)
Freedom (Safety)
Health (Physiological)
WORKTIME:
1. Continue to develop your advertisement to include the non material needs with the product.
2. Write a slogan to go with your ad campaign and begin storyboarding the commercial.
CLOSING: Group Share
HW: Find / Look/ Write / Sketch examples of ads that use a non-material need to try to sell their product.
106: (5) Design an Ad
OBJ: To apply learning about ads
VOCAB: Product - the thing being sold
OPENING:
WHAT THE FINISHED PRODUCT IS
1/2 page describing what happens in a 30 second tv ad
HOW WE GET THERE
Product: What are you selling?
Target: Male or female? Age? Where do they live?
Appeal: Testimonial, Slice-of-Life, or Lifestyle?
Ad: 1/2 page. Who, what, where, when, why and how?
Non-Material need:
WORKTIME
1. Review product, target, appeal, and ad writing
2. Challenge: Pick a target that doesn't match the product. (Ex. "A Barbie for boys", "A car for 2-11 year olds")
CLOSING: Group Share
HW: Continue to develop a written ad
VOCAB: Product - the thing being sold
OPENING:
WHAT THE FINISHED PRODUCT IS
1/2 page describing what happens in a 30 second tv ad
HOW WE GET THERE
Product: What are you selling?
Target: Male or female? Age? Where do they live?
Appeal: Testimonial, Slice-of-Life, or Lifestyle?
Ad: 1/2 page. Who, what, where, when, why and how?
Non-Material need:
WORKTIME
1. Review product, target, appeal, and ad writing
2. Challenge: Pick a target that doesn't match the product. (Ex. "A Barbie for boys", "A car for 2-11 year olds")
CLOSING: Group Share
HW: Continue to develop a written ad
107: (4) Frame
OBJ: To learn basic camera techniques
VOCAB: Framing - what is in or out of a picture
WORKTIME
1. Write 2 questions you have about framing.
2. Watch "Behind the Scenes" Framing
3. Ask 2 questions to your table
4. Ask remaining questions to group.
CLOSING: How does the frame show us what is important?
HW: Practice framing with a camera or a frame
VOCAB: Framing - what is in or out of a picture
WORKTIME
1. Write 2 questions you have about framing.
2. Watch "Behind the Scenes" Framing
3. Ask 2 questions to your table
4. Ask remaining questions to group.
CLOSING: How does the frame show us what is important?
HW: Practice framing with a camera or a frame
106: (4) Target Audience
OBJ: Students will learn to evaluate an advertisements aim.
VOCAB:Target Audience - the people an advertiser wants to reach.
WORKTIME:
1. Read "Targets"
2. Ad analysis : View, Watch, Listen
CLOSING: Are demographics fair?
HW: Find/list/describe 3 target audiences of ads.
VOCAB:Target Audience - the people an advertiser wants to reach.
WORKTIME:
1. Read "Targets"
2. Ad analysis : View, Watch, Listen
CLOSING: Are demographics fair?
HW: Find/list/describe 3 target audiences of ads.
108: (4) Perspective: Point of View
OBJ: To see how perspective is used when making media
VOCAB:
Perspective - a way of seeing
Opening:
Remember the story of the 3 pigs told from the wolf?
Remember the photo's of "looters" and "foragers" after Hurricane Katrina?
Worktime:
1. View/Listen to "The Lunch Date" by Adam Davidson
2. Who's perspective is told? Who's perspective is left out
Closing: How does perspective change a news story?
HW: Brainstorm ideas for "A Day in the Life" project.
VOCAB:
Perspective - a way of seeing
Opening:
Remember the story of the 3 pigs told from the wolf?
Remember the photo's of "looters" and "foragers" after Hurricane Katrina?
Worktime:
1. View/Listen to "The Lunch Date" by Adam Davidson
2. Who's perspective is told? Who's perspective is left out
Closing: How does perspective change a news story?
HW: Brainstorm ideas for "A Day in the Life" project.
107: (3) Rule of Thirds
OBJ: To learn to identify camera framing techniques.
TASK: Sketch Rule of Thirds
OPENING:
To math The Golden Ratio PHI 1.618,
To ELA from section of The Da Vinci Code
To architecture, History show image of the front of the White House
WORKTIME:
1. Read Rule of Thirds
2. Watch Behind the Scenes Rule of Thirds
3. Storyboard using Rule of Thirds
CLOSING:What is good about the rule of thirds?
HW: Sketch or photograph frame examples of the rule of thirds
TASK: Sketch Rule of Thirds
OPENING:
To math The Golden Ratio PHI 1.618,
To ELA from section of The Da Vinci Code
To architecture, History show image of the front of the White House
WORKTIME:
1. Read Rule of Thirds
2. Watch Behind the Scenes Rule of Thirds
3. Storyboard using Rule of Thirds
CLOSING:What is good about the rule of thirds?
HW: Sketch or photograph frame examples of the rule of thirds
106: (3) Subtexts and Appeals
OBJECTIVE: Learn to identify persuasive tricks in the construction of advertising media.
VOCAB:
Subtext - an implied (not said) meaning.
Appeals - ways to create want
Testimonial - Celebrity promotes a product
Lifestyle - shows a desired way of life
Slice of Life - a mini story
WORKTIME:
1. Identify examples of appeals in TV commercials. (Click on "Work" at any of the following ad agencies:
www.wk.com, www.ddb.com, www.wolfedoyle.com)
CLOSING: How do advertisers know which appeal to use?
HOMEWORK: Look for 3 examples of appeals in posters or billboards and write which appeal is used for each.
VOCAB:
Subtext - an implied (not said) meaning.
Appeals - ways to create want
Testimonial - Celebrity promotes a product
Lifestyle - shows a desired way of life
Slice of Life - a mini story
WORKTIME:
1. Identify examples of appeals in TV commercials. (Click on "Work" at any of the following ad agencies:
www.wk.com, www.ddb.com, www.wolfedoyle.com)
CLOSING: How do advertisers know which appeal to use?
HOMEWORK: Look for 3 examples of appeals in posters or billboards and write which appeal is used for each.
108: (3) Bias in News
OBJECTIVE: To recognize news bias
VOCAB:
Bias- an unfairness
WORKTIME:
1. Interpret types of Bias on TV news in "OutFoxed: Rupert Murdoch's War on Journalism" (2004)
2. Reflect on how to prevent bias in news
3. Who's point of view is shown in "OutFoxed"? Who's POV is left out?
CLOSING: How might news bias influence voters? What could happen?
HOMEWORK: Identify and list 3 examples of news bias. Answer which type of bias is contained.
VOCAB:
Bias- an unfairness
WORKTIME:
1. Interpret types of Bias on TV news in "OutFoxed: Rupert Murdoch's War on Journalism" (2004)
2. Reflect on how to prevent bias in news
3. Who's point of view is shown in "OutFoxed"? Who's POV is left out?
CLOSING: How might news bias influence voters? What could happen?
HOMEWORK: Identify and list 3 examples of news bias. Answer which type of bias is contained.
108: (2) Captions
OBJECTIVE: To answer who, what, where, why, when and how when composing captions.
VOCAB:
Credit Line - the small print next to an image that tells who took the picture.
ELA
Rather than "Because", say "Due to..." or "In light of..."
Rather than "Although" you can say "In spite of..."
Use present tense "he walks", rather than "he walked"
and active voice "she talks" instead of "she is talking"
WORKTIME:
1. For each image answer who, what, where, why, when and how. Then, use one of the phrases above write a 2-3 sentence caption for each image. Add a credit line in parenthesis in your notebook.
2. Finish MI
3. Answer Closing
CLOSING
Why do news captions use the present tense? (HINT: How is the present tense like the news?)
HOMEWORK
Find 5 examples of Credit Lines and Captions.
VOCAB:
Credit Line - the small print next to an image that tells who took the picture.
ELA
Rather than "Because", say "Due to..." or "In light of..."
Rather than "Although" you can say "In spite of..."
Use present tense "he walks", rather than "he walked"
and active voice "she talks" instead of "she is talking"
WORKTIME:
1. For each image answer who, what, where, why, when and how. Then, use one of the phrases above write a 2-3 sentence caption for each image. Add a credit line in parenthesis in your notebook.
2. Finish MI
3. Answer Closing
CLOSING
Why do news captions use the present tense? (HINT: How is the present tense like the news?)
HOMEWORK
Find 5 examples of Credit Lines and Captions.
107: (2) Exposure Expose
OBJECTIVE: To discover the physical functions of a camera.
TASK: Write in your journal what happened when you looked at the fan with only the tv light?
VOCAB:
Exposure - the amount of light that enters the lens and hits the film.
Aperture - the hole in the center of the lens that light travels through. Measured in F/stops.
WORKTIME:
1. Read 4-5 in packet
2. Answer Questions.
3. Complete Closing.
CLOSING:
Which would be brighter f/11 or f/16? Why?
HOMEWORK:
Look at the differences in light from different sources. Do not look directly into the light!
Be prepared to write about your findings.
TASK: Write in your journal what happened when you looked at the fan with only the tv light?
VOCAB:
Exposure - the amount of light that enters the lens and hits the film.
Aperture - the hole in the center of the lens that light travels through. Measured in F/stops.
WORKTIME:
1. Read 4-5 in packet
2. Answer Questions.
3. Complete Closing.
CLOSING:
Which would be brighter f/11 or f/16? Why?
HOMEWORK:
Look at the differences in light from different sources. Do not look directly into the light!
Be prepared to write about your findings.
106: (2) Fact or Opinion in Advertising
OBJECTIVE: To examine the use of facts and opinions in advertising slogans.
VOCAB:
Slogan - a simple repeated phrase used in ads to stick in the audience's mind.
Ex. "Open Happiness" (Coke), "Think Outside the Bun" (Taco Bell), "Just Brushed Clean Feeling" (Orbit Gum)
How can I tell if it is a fact or an opinion?
Is the statement general or specific?
Opinions make sweeping generalizations and exaggerations. Facts are highly specific.
Can the claim be measure or tested?
Factual claims are measurable. They are tested to be found true or false. Opinion claims can't be measured - so they can't be proven true or false.
WORKTIME:
1. Complete M-25 in notebook as a group.
2. Make a list of Slogans that you remember and decide if they are fact or opinion
3. Finish MI
CLOSING: Why do some advertisers use opinions in their ads?
HOMEWORK: Locate 5 examples of slogans. Test them.
VOCAB:
Slogan - a simple repeated phrase used in ads to stick in the audience's mind.
Ex. "Open Happiness" (Coke), "Think Outside the Bun" (Taco Bell), "Just Brushed Clean Feeling" (Orbit Gum)
How can I tell if it is a fact or an opinion?
Is the statement general or specific?
Opinions make sweeping generalizations and exaggerations. Facts are highly specific.
Can the claim be measure or tested?
Factual claims are measurable. They are tested to be found true or false. Opinion claims can't be measured - so they can't be proven true or false.
WORKTIME:
1. Complete M-25 in notebook as a group.
2. Make a list of Slogans that you remember and decide if they are fact or opinion
3. Finish MI
CLOSING: Why do some advertisers use opinions in their ads?
HOMEWORK: Locate 5 examples of slogans. Test them.
M25
__ 1. You meet the nicest people on a Honda (Honda)
__2. The ultimate driving machine. (BMW Automobiles)
__3. Bet you can't eat just one. (Lay's Potato Chips)
__4. Nobody does it like Sara Lee. (Sara Lee desserts)
__5. Colgate Platinum. Advanced whitening formula. Plus cavity protection, tartar control and fresh breath. (Colgate toothpaste)
__6. You aren't fully clean unless you are zestfully clean. (Zest soap)
__7. New Extra Strength Doan's is made for back pain relief. (Doan's Pills)
108: (1) Journalism Captions
OBJECTIVE: To explore the process of creating captions.
VOCAB:
Caption - the words that go with a picture.
ELA focus:
Dependent Clause - not a complete sentence, normally begins with "While", "When" or "Because", does NOT stand up on its own.
Independent Clause - a complete sentence that can stand on its own.
DEPENDENT, INDEPENDENT.
While the principal makes her announcement, Mrs. Jones' class sits attentively.
(DEPENDENT) When the turtle was crossing the road, (INDEPENDENT) the chicken became jealous.
Because, While or When Captions:
Because of low funding, the military has less weaponry.- Jorge
Because its Thanksgiving, people crowd a giant pumpkin. -Daniela
While they were traveling, they got water.- Taylor
When the biggest pumpkin was done growing, everyone came to see it. -Queenie
Because of terror threats, American soldiers fight back for world peace. - Darren
CLOSING:
Why do captions avoid saying what can be seen in the picture?
HOMEWORK: Bring Notebooks
Find 5 examples of captions.
VOCAB:
Caption - the words that go with a picture.
ELA focus:
Dependent Clause - not a complete sentence, normally begins with "While", "When" or "Because", does NOT stand up on its own.
Independent Clause - a complete sentence that can stand on its own.
DEPENDENT, INDEPENDENT.
While the principal makes her announcement, Mrs. Jones' class sits attentively.
(DEPENDENT) When the turtle was crossing the road, (INDEPENDENT) the chicken became jealous.
Because, While or When Captions:
Because of low funding, the military has less weaponry.- Jorge
Because its Thanksgiving, people crowd a giant pumpkin. -Daniela
While they were traveling, they got water.- Taylor
When the biggest pumpkin was done growing, everyone came to see it. -Queenie
Because of terror threats, American soldiers fight back for world peace. - Darren
CLOSING:
Why do captions avoid saying what can be seen in the picture?
HOMEWORK: Bring Notebooks
Find 5 examples of captions.
107: (1) How the Camera Works
OBJECTIVE: To explore how a motion picture camera functions.
VOCAB:
Frame - a single picture or still image
Persistence of Vision - the mind filling in the gaps between frames
Frames per Second (f/s) - the number of pictures or frames flashed in one second. Ex. Film 24 f/s, TV 30 f/s, DV 30 f/s
WORKTIME:
1. Read p. 1-3 in Handout
2. Answer Camera Questions in Notebook
3. Finish Graph and MI test
CLOSING:
Why do we see movies move?
HOMEWORK:
Bring Notebooks
Finish Camera Questions
Look at a fan with only the light from a TV
How the Camera Works Questions:
1. Why does the eye see things upside down? (HINT: Think about the shape of the eyeball.)
2. Why don't we feel like our world is upside down?
3. How many frames do your eyes see in a one minute film? (HINT: film is 24 f/s)
4. How many frames do your eyes see in a one hour film?
5. Which of these would win in a seeing contest? Your brain, your eyes or a video camera? Why?
VOCAB:
Frame - a single picture or still image
Persistence of Vision - the mind filling in the gaps between frames
Frames per Second (f/s) - the number of pictures or frames flashed in one second. Ex. Film 24 f/s, TV 30 f/s, DV 30 f/s
WORKTIME:
1. Read p. 1-3 in Handout
2. Answer Camera Questions in Notebook
3. Finish Graph and MI test
CLOSING:
Why do we see movies move?
HOMEWORK:
Bring Notebooks
Finish Camera Questions
Look at a fan with only the light from a TV
How the Camera Works Questions:
1. Why does the eye see things upside down? (HINT: Think about the shape of the eyeball.)
2. Why don't we feel like our world is upside down?
3. How many frames do your eyes see in a one minute film? (HINT: film is 24 f/s)
4. How many frames do your eyes see in a one hour film?
5. Which of these would win in a seeing contest? Your brain, your eyes or a video camera? Why?
106: (1) What is Media?
What is media?
Any message that is sent.
Three reasons for sending media:
1. Entertain (Ha-ha)
2. Inform (Ah-ha)
3. Persuade (Do this!)
1. Entertainment Media. This form is meant to be fun for the audience.
Examples of Entertainment Media:
Video Games
Fiction Books
Movies
TV Shows
2. Informative Media. This form of media is meant to teach the audience new facts.
Examples of Informative Media:
Non-Fiction Books
Encyclopedia
Dictionary
Newspaper
TV News (should be informative!)
Public Service Announcements or PSA's
Discovery Channel
Noggin
Sesame Street
Between the Lions
3. Persuasive Media. This form of media is meant to get the audience to believe the author's opinion point of view.
Examples of Persuasive Media:
Speeches
Editorials
Commercials
Advertisements or Ads
Billboards
Flyers
NOTE: Sometimes media can be in more than one category:
Infomercials are informative commercials
Product placement in movies is an ad inside the entertainment
School is both informative, entertaining and persuasive.
Any message that is sent.
Three reasons for sending media:
1. Entertain (Ha-ha)
2. Inform (Ah-ha)
3. Persuade (Do this!)
1. Entertainment Media. This form is meant to be fun for the audience.
Examples of Entertainment Media:
Video Games
Fiction Books
Movies
TV Shows
2. Informative Media. This form of media is meant to teach the audience new facts.
Examples of Informative Media:
Non-Fiction Books
Encyclopedia
Dictionary
Newspaper
TV News (should be informative!)
Public Service Announcements or PSA's
Discovery Channel
Noggin
Sesame Street
Between the Lions
3. Persuasive Media. This form of media is meant to get the audience to believe the author's opinion point of view.
Examples of Persuasive Media:
Speeches
Editorials
Commercials
Advertisements or Ads
Billboards
Flyers
NOTE: Sometimes media can be in more than one category:
Infomercials are informative commercials
Product placement in movies is an ad inside the entertainment
School is both informative, entertaining and persuasive.
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