Storyboards

OBJ: To learn media production techniques.
VOCAB: Storyboard - a map for your movie. Tells how the screen will look shot by shot and with what sounds.






Here's how your camera shots can look as drawings:
Wide shows our location and is good to use at the start and at the end of each sequence.


Medium shot shows actions (VERBS)


This Close up is good for when characters are talking with each other (dialogue). Also great to show feelings and thoughts.
A close up can also show detail

107: (6) "How To" Video

OBJ: Create a media for information / non-fiction.
TASK: List what do we see and hear in a "how-to" video?
OPENING:
PRODUCT
A 1 minute how to movie
or
a 1 page script and 12 neat storyboards
showing how to _________________________.
TASK:
PROCESS
Group or independent
Write a 1 page script of what you will say
Rehearse or Storyboard
Record or storyboard
CLOSING: Group Share
HW: Examine example how to videos (on web or tv)

How to Draw Naruto from MEDIA ARTS on Vimeo.

How to Tie a Tie

108: (5) A Day in the Life

OBJ: Use perspective in media creation.
TASK: How might a nail see the world? How might a hammer?
OPENING: Lamp commercial
WHAT THE FINISHED PRODUCT LOOKS LIKE
1 page story
12 storyboards
from the perspective of an object.
HOW TO GET THERE
independent or group
What would you see, hear, feel, smell, taste if you were a ___________ (object)?
WORKTIME:
1. Write a 1 page story or 12 storyboards from the perspective of an object
BONUS: Pick an object that is in the room.
CLOSING: Group Share
HW: Write about what happens to your object in 100 years from now.

106: (6) Wants and Needs

OBJ:To learn how to incorporate human needs and wants into advertising
TASK:List things a 7 year old might want from life?
OPENING:
MATERIAL WANTS
Toys
Money
Candy
Food
Clothes
NON MATERIAL NEEDS
Learning (Self Actualization)
Feeling Special (Esteem)
Cool (Esteem)
Fun (Esteem)
Love (Belonging)
Family (Belonging)
Friends (Belonging)
Order / Peace (Safety)
Freedom (Safety)
Health (Physiological)

WORKTIME:
1. Continue to develop your advertisement to include the non material needs with the product.
2. Write a slogan to go with your ad campaign and begin storyboarding the commercial.
CLOSING: Group Share
HW: Find / Look/ Write / Sketch examples of ads that use a non-material need to try to sell their product.

106: (5) Design an Ad

OBJ: To apply learning about ads
VOCAB: Product - the thing being sold
OPENING:
WHAT THE FINISHED PRODUCT IS
1/2 page describing what happens in a 30 second tv ad
HOW WE GET THERE
Product: What are you selling?
Target: Male or female? Age? Where do they live?
Appeal: Testimonial, Slice-of-Life, or Lifestyle?
Ad: 1/2 page. Who, what, where, when, why and how?
Non-Material need:
WORKTIME
1. Review product, target, appeal, and ad writing
2. Challenge: Pick a target that doesn't match the product. (Ex. "A Barbie for boys", "A car for 2-11 year olds")
CLOSING: Group Share
HW: Continue to develop a written ad

107: (4) Frame

OBJ: To learn basic camera techniques
VOCAB: Framing - what is in or out of a picture
WORKTIME
1. Write 2 questions you have about framing.
2. Watch "Behind the Scenes" Framing
3. Ask 2 questions to your table
4. Ask remaining questions to group.
CLOSING: How does the frame show us what is important?
HW: Practice framing with a camera or a frame

106: (4) Target Audience

OBJ: Students will learn to evaluate an advertisements aim.
VOCAB:Target Audience - the people an advertiser wants to reach.
WORKTIME:
1. Read "Targets"
2. Ad analysis : View, Watch, Listen

CLOSING: Are demographics fair?
HW: Find/list/describe 3 target audiences of ads.

108: (4) Perspective: Point of View

OBJ: To see how perspective is used when making media
VOCAB:
Perspective - a way of seeing
Opening:
Remember the story of the 3 pigs told from the wolf?
Remember the photo's of "looters" and "foragers" after Hurricane Katrina?
Worktime:
1. View/Listen to "The Lunch Date" by Adam Davidson
2. Who's perspective is told? Who's perspective is left out
Closing: How does perspective change a news story?
HW: Brainstorm ideas for "A Day in the Life" project.

107: (3) Rule of Thirds

OBJ: To learn to identify camera framing techniques.
TASK: Sketch Rule of Thirds
OPENING:
To math The Golden Ratio PHI 1.618,
To ELA from section of The Da Vinci Code
To architecture, History show image of the front of the White House
WORKTIME:
1. Read Rule of Thirds
2. Watch Behind the Scenes Rule of Thirds
3. Storyboard using Rule of Thirds
CLOSING:What is good about the rule of thirds?
HW: Sketch or photograph frame examples of the rule of thirds

106: (3) Subtexts and Appeals

OBJECTIVE: Learn to identify persuasive tricks in the construction of advertising media.
VOCAB:
Subtext - an implied (not said) meaning.
Appeals - ways to create want
Testimonial - Celebrity promotes a product
Lifestyle - shows a desired way of life
Slice of Life - a mini story
WORKTIME:
1. Identify examples of appeals in TV commercials. (Click on "Work" at any of the following ad agencies:
www.wk.com, www.ddb.com, www.wolfedoyle.com)
CLOSING: How do advertisers know which appeal to use?
HOMEWORK: Look for 3 examples of appeals in posters or billboards and write which appeal is used for each.

108: (3) Bias in News

OBJECTIVE: To recognize news bias
VOCAB:
Bias- an unfairness
WORKTIME:
1. Interpret types of Bias on TV news in "OutFoxed: Rupert Murdoch's War on Journalism" (2004)
2. Reflect on how to prevent bias in news
3. Who's point of view is shown in "OutFoxed"? Who's POV is left out?
CLOSING: How might news bias influence voters? What could happen?
HOMEWORK: Identify and list 3 examples of news bias. Answer which type of bias is contained.