108: (2) Captions

OBJECTIVE: To answer who, what, where, why, when and how when composing captions.

VOCAB:
Credit Line - the small print next to an image that tells who took the picture.

ELA
Rather than "Because", say "Due to..." or "In light of..."
Rather than "Although" you can say "In spite of..."

Use present tense "he walks", rather than "he walked"
and active voice "she talks" instead of "she is talking"

WORKTIME:
1. For each image answer who, what, where, why, when and how. Then, use one of the phrases above write a 2-3 sentence caption for each image. Add a credit line in parenthesis in your notebook.
2. Finish MI
3. Answer Closing

CLOSING
Why do news captions use the present tense? (HINT: How is the present tense like the news?)

HOMEWORK
Find 5 examples of Credit Lines and Captions.

107: (2) Exposure Expose

OBJECTIVE: To discover the physical functions of a camera.
TASK: Write in your journal what happened when you looked at the fan with only the tv light?
VOCAB:
Exposure - the amount of light that enters the lens and hits the film.
Aperture - the hole in the center of the lens that light travels through. Measured in F/stops.
WORKTIME:
1. Read 4-5 in packet
2. Answer Questions.
3. Complete Closing.
CLOSING:
Which would be brighter f/11 or f/16? Why?
HOMEWORK:
Look at the differences in light from different sources. Do not look directly into the light!
Be prepared to write about your findings.

106: (2) Fact or Opinion in Advertising

OBJECTIVE: To examine the use of facts and opinions in advertising slogans.
VOCAB:
Slogan - a simple repeated phrase used in ads to stick in the audience's mind.
Ex. "Open Happiness" (Coke), "Think Outside the Bun" (Taco Bell), "Just Brushed Clean Feeling" (Orbit Gum)

How can I tell if it is a fact or an opinion?

Is the statement general or specific?
Opinions make sweeping generalizations and exaggerations. Facts are highly specific.

Can the claim be measure or tested?
Factual claims are measurable. They are tested to be found true or false. Opinion claims can't be measured - so they can't be proven true or false.
WORKTIME:
1. Complete M-25 in notebook as a group.
2. Make a list of Slogans that you remember and decide if they are fact or opinion
3. Finish MI
CLOSING: Why do some advertisers use opinions in their ads?
HOMEWORK: Locate 5 examples of slogans. Test them.

M25

__ 1. You meet the nicest people on a Honda (Honda)

__2. The ultimate driving machine. (BMW Automobiles)

__3. Bet you can't eat just one. (Lay's Potato Chips)

__4. Nobody does it like Sara Lee. (Sara Lee desserts)

__5. Colgate Platinum. Advanced whitening formula. Plus cavity protection, tartar control and fresh breath. (Colgate toothpaste)
__6. You aren't fully clean unless you are zestfully clean. (Zest soap)

__7. New Extra Strength Doan's is made for back pain relief. (Doan's Pills)

108: (1) Journalism Captions

OBJECTIVE: To explore the process of creating captions.

VOCAB:
Caption - the words that go with a picture.

ELA focus:
Dependent Clause - not a complete sentence, normally begins with "While", "When" or "Because", does NOT stand up on its own.
Independent Clause - a complete sentence that can stand on its own.

DEPENDENT, INDEPENDENT.
While the principal makes her announcement, Mrs. Jones' class sits attentively.

(DEPENDENT) When the turtle was crossing the road, (INDEPENDENT) the chicken became jealous.

Because, While or When Captions:
Because of low funding, the military has less weaponry.- Jorge

Because its Thanksgiving, people crowd a giant pumpkin. -Daniela

While they were traveling, they got water.- Taylor

When the biggest pumpkin was done growing, everyone came to see it. -Queenie

Because of terror threats, American soldiers fight back for world peace. - Darren

CLOSING:
Why do captions avoid saying what can be seen in the picture?

HOMEWORK: Bring Notebooks
Find 5 examples of captions.

107: (1) How the Camera Works

OBJECTIVE: To explore how a motion picture camera functions.

VOCAB:
Frame - a single picture or still image
Persistence of Vision - the mind filling in the gaps between frames
Frames per Second (f/s) - the number of pictures or frames flashed in one second. Ex. Film 24 f/s, TV 30 f/s, DV 30 f/s

WORKTIME:
1. Read p. 1-3 in Handout
2. Answer Camera Questions in Notebook
3. Finish Graph and MI test

CLOSING:
Why do we see movies move?

HOMEWORK:
Bring Notebooks
Finish Camera Questions
Look at a fan with only the light from a TV

How the Camera Works Questions:
1. Why does the eye see things upside down? (HINT: Think about the shape of the eyeball.)

2. Why don't we feel like our world is upside down?

3. How many frames do your eyes see in a one minute film? (HINT: film is 24 f/s)

4. How many frames do your eyes see in a one hour film?

5. Which of these would win in a seeing contest? Your brain, your eyes or a video camera? Why?

106: (1) What is Media?

What is media?
Any message that is sent.

Three reasons for sending media:
1. Entertain (Ha-ha)
2. Inform (Ah-ha)
3. Persuade (Do this!)


1. Entertainment Media. This form is meant to be fun for the audience.
Examples of Entertainment Media:
Video Games
Fiction Books
Movies
TV Shows

2. Informative Media. This form of media is meant to teach the audience new facts.
Examples of Informative Media:
Non-Fiction Books
Encyclopedia
Dictionary
Newspaper
TV News (should be informative!)
Public Service Announcements or PSA's
Discovery Channel
Noggin
Sesame Street
Between the Lions

3. Persuasive Media. This form of media is meant to get the audience to believe the author's opinion point of view.
Examples of Persuasive Media:
Speeches
Editorials
Commercials
Advertisements or Ads
Billboards
Flyers


NOTE: Sometimes media can be in more than one category:
Infomercials are informative commercials
Product placement in movies is an ad inside the entertainment
School is both informative, entertaining and persuasive.