OBJ: SWBAT compose persuasive account within a report for information.
TASK: What is your favorite commercial and why?
MINI LESSON: Video Techniques in a commercial.
WORKTIME:
Advertising process
1. Product - WHAT are you selling?
2. Target - WHO are you selling it to? (Men, Women or both, Age 18-49, WHERE do they live)
3. Appeal - HOW are you selling it (Lifestyle, Testimonial, Slice of Life)
4. Slogan - (Subway "Eat Fresh", Coke "Open Happiness)
5. Script - 1/2 Page,
6. Rehearse -
7. Record - use cameras
8. Edit -
9. Export as Mp4 -
10. Upload to Vimeo.com -
CLO: How does your ad get attention?
HW: Finish A/V Script of Ad.
No comments:
Post a Comment