Interactive Ads

OBJ: SWBAT analyze and recognize events marketing.
VOCAB:
Interactive Advertising - An ad that exists in our world
Branding - getting people to only buy your brand
OPENING/MINI LESSON: What did we do on the schoolyard during period 2 on 10/12?
WORKTIME:
Identify:
1. Target Audience (Who is it aimed at? Age? Ethnicity?) -
2. Subtext (What do you get with the product?) -
3. Appeal (Testimonial, Slice of Life, Lifestyle) -
CLOSING: What did you learn? What did you do?

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